Marketing
Who helps form your first opinion of a business or other organization? First impressions count, so employees from cashiers to property managers serve as important marketers. Marketing also includes jobs that have a more obvious connection with marketing such as public relations specialists and merchandise displayers and window trimmers. The main goal of employees in this cluster is to help their organization reach its objectives.
Among North Carolina’s occupations in this cluster with expected above average growth are: market research analysts; marketing managers; and wholesale and retail buyers. Retail salespersons top the list of occupations with the highest projected total job openings. While many workers in the Marketing cluster need a high school education, careers that require an associate’s or bachelor's degree tend to have higher wages. Workplaces that are most likely to offer marketing positions include grocery stores, warehouse clubs, gasoline stations with convenience stores, home centers, and wholesale goods businesses.
The work environment for these occupations varies by job responsibilities. While some workers have desk jobs and regular weekday schedules, others will need to be on their feet most of the time. Work in marketing and advertising can involve long work hours with pressure to be creative within short time frames to meet deadlines. People who work in this industry need strong persuasive and customer service skills.
Notice: Use of undefined constant sci - assumed 'sci' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 180 Notice: Use of undefined constant tra - assumed 'tra' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 196
Core Skills
The following Core Skills are necessary for success in these occupations. Notice: Use of undefined constant agr - assumed 'agr' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 285 Notice: Use of undefined constant arc - assumed 'arc' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 303 Notice: Use of undefined constant art - assumed 'art' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 320 Notice: Use of undefined constant bus - assumed 'bus' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 338 Notice: Use of undefined constant edu - assumed 'edu' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 357 Notice: Use of undefined constant fin - assumed 'fin' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 375 Notice: Use of undefined constant gov - assumed 'gov' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 394 Notice: Use of undefined constant hea - assumed 'hea' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 412 Notice: Use of undefined constant hos - assumed 'hos' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 430 Notice: Use of undefined constant hum - assumed 'hum' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 448 Notice: Use of undefined constant inf - assumed 'inf' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 466 Notice: Use of undefined constant law - assumed 'law' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 484 Notice: Use of undefined constant man - assumed 'man' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 502 Notice: Use of undefined constant mar - assumed 'mar' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 520
- Management of Financial Resources - Making spending decisions and keeping track of what is spent
- Persuasion - Talking people into changing their minds or their behavior
- Negotiation - Bringing people together to solve differences
- Service Orientation - Looking for ways to help people
- Management of Material Resources - Managing equipment and materials
- Social Perceptiveness - Understanding people's reactions
- Speaking - Talking to others
- Active Listening - Listening to others, not interrupting, and asking good questions
- Coordination - Changing what is done based on other people's actions
- Time Management - Managing your time and the time of other people
Career Research
Links to web resources related to this career pathway. Notice: Use of undefined constant agr - assumed 'agr' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 584 Notice: Use of undefined constant arc - assumed 'arc' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 600 Notice: Use of undefined constant art - assumed 'art' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 616 Notice: Use of undefined constant bus - assumed 'bus' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 632 Notice: Use of undefined constant edu - assumed 'edu' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 646 Notice: Use of undefined constant fin - assumed 'fin' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 666 Notice: Use of undefined constant gov - assumed 'gov' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 681 Notice: Use of undefined constant hea - assumed 'hea' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 695 Notice: Use of undefined constant hos - assumed 'hos' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 708 Notice: Use of undefined constant hum - assumed 'hum' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 722 Notice: Use of undefined constant inf - assumed 'inf' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 736 Notice: Use of undefined constant law - assumed 'law' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 749 Notice: Use of undefined constant man - assumed 'man' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 762 Notice: Use of undefined constant mar - assumed 'mar' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 776
Notice: Use of undefined constant sci - assumed 'sci' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 788 Notice: Use of undefined constant tra - assumed 'tra' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 804Career Pathways
| Notice: Use of undefined constant sci - assumed 'sci' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 854 Notice: Use of undefined constant tra - assumed 'tra' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 855 |
Career StoryNotice: Use of undefined constant agr - assumed 'agr' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 862 Notice: Use of undefined constant arc - assumed 'arc' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 883 Notice: Use of undefined constant art - assumed 'art' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 898 Notice: Use of undefined constant bus - assumed 'bus' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 916 Notice: Use of undefined constant edu - assumed 'edu' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 935 Notice: Use of undefined constant fin - assumed 'fin' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 950 Notice: Use of undefined constant gov - assumed 'gov' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 968 Notice: Use of undefined constant hea - assumed 'hea' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 985 Notice: Use of undefined constant hos - assumed 'hos' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 1002 Notice: Use of undefined constant hum - assumed 'hum' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 1021 Notice: Use of undefined constant inf - assumed 'inf' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 1040 Notice: Use of undefined constant law - assumed 'law' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 1060 Notice: Use of undefined constant man - assumed 'man' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 1080 Notice: Use of undefined constant mar - assumed 'mar' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 1098Jackson LancasterBeaufort County Community CollegeAssociate in Arts |
Coldwell Banker has named Lancaster one of its “30 Under 30” real estate brokers.
Besides getting a great education, Jackson Lancaster received countless honors at Beaufort County Community College. Now Coldwell Banker has named Lancaster one of its “30 Under 30” real estate brokers.
The rising star graduated from the Early College High School at BCCC in 2015. The program allows students to finish after five years with both an associate degree and a high school diploma. At the end of his fifth year he started taking real estate courses to get licensed. The business student moved immediately into working on a Bachelor of Arts in Business Administration at ECU while working as a broker at Coldwell Banker.
While at BCCC, Lancaster served as president of the Student Government Association and was an ambassador for the BCCC Foundation. As the SGA president, he was also an ex-officio member of the BCCC Board of Trustees.
These initial contacts from BCCC helped Lancaster get started, along with skills he acquired at the college. His involvement in clubs increased his social connections. Though Lancaster has wanted to be a real estate broker since he was eight years old, BCCC faculty helped him to focus on his career path.
When Lancaster stepped outside of the college into the professional world, it was not an easy transition.
“It was difficult because people didn’t take me seriously,” he said.
His first listing was from a BCCC staff member. After his initial success, recommendations started coming in, and other former teachers started using his services. His excitement, optimism, and use of social media has kept clients coming in. They see that he is willing to go out of his way to help make a sale.
Notice: Use of undefined constant sci - assumed 'sci' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 1117 Notice: Use of undefined constant tra - assumed 'tra' in D:\inetpub\NcCareers\CareerGuide\cluster.php on line 1136Go to Career Cluster Matrix to find occupations by cluster and interest type.